Two well-known brands are getting ready to merge their combined marketing power for business.  Coca Cola and Igloo have signed a pact that will see a line of soda-themed coolers n stores as soon as possible.

“This relationship between two iconic brands is very exciting for Igloo," David Thornhill, Igloo’s executive vice president and chief product officer, said in a press release. "The folks at Coke have been enthusiastic partners in designing an elegant, six-model line of Coca-Cola Series Igloo coolers for every occasion. Each is designed with Igloo technology and features on the inside and Coca-Cola graphic treatment on the outside. We believe that the line offers a size and style to meet the needs of virtually any kind of outdoor fun you can think of. And, true to the Igloo mission, every model in the Coca-Cola/Igloo cooler line promises to keep food and drink cool and fresh, wherever you take them.”

Both brands are American icons and industry observers expect a successful partnership.


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