The Summer of 1985 will forever be remembered for many things; we were a good year into the second term of President Ronald Reagan, the Cold War raged on, Live Aid happened, and an iconic American brand messed with their heritage.
Santa Claus. Polar bears. One of America's most-iconic brands has tied a lot of it's advertising budget to the Christmas season in past. However, this year - Coca Cola is noticeably absent. The reason for the shift is a charitable one.
Coca-Cola plans to take a squirt on its competition, as the company recently announced a new product that will require only a few drops to get a thirsty population on the fast track to flavor town.
In the next couple of weeks, consumers can expect to see something called Dasani Drops, which is essentially fruit flavoring intended to be mixed with water to provide people with a tasty, thirst-quench
These truly are hard times to be a cola; With the size-limit regulation war raging in New York City and the constant barrage of health-related news about calories and sugar content, Coca Cola and Pepsi - the industry leaders of the cola market - are on the search to please everyone.
Two well-known brands are getting ready to merge their combined marketing power for business. Coca Cola and Igloo have signed a pact that will see a line of soda-themed coolers n stores as soon as possible.
“This relationship between two iconic brands is very exciting for Igloo," David Thornhill, Igloo’s executive vice president and chief product officer, said in a press release...
As the perennial front runner of the soft drink category, the colas - primarily THE cola's: Coke and Pepsi - have led the beverage line. That's starting to change.
With changing tastes and the growing availability of options, colas are poised to lose their industry-leading number one ranking by 2015...
Looking to avoid a label on their products that would warn consumers about an elevated cancer risk, both Coke and Pepsi have changed their cola formulas.
Coke and Pepsi are making some changes to their formula to avoid having their cans slapped with a cancer warning label...
Nothing could be more American than sitting down with your friends, in a restaurant or during the big game, and enjoying a great big glass of Coca-Cola, right? Coca-Cola means Santa Claus, family outings and summertime fun… in other words, pure Americana.
So, what does Coca-Cola have to do with America’s war on drugs?