marketing

Rachel Ray Introduces The First Food Truck For Dogs
Rachel Ray Introduces The First Food Truck For Dogs
Rachel Ray Introduces The First Food Truck For Dogs
Okay, so it's a marketing gimmick that probably won't last the year.  But, you have to hand it to savvy-business-person Rachel Ray for using the world's first food truck for dogs to promote her latest pet food offerings. Billed as a "Pup-Up Food Truck For Dogs", the mobile food mart will patrol the streets of Manhatten, while dishing out samples of Ray's own Nutrish line...
Mc-TV Is Coming:  McDonalds Launches In-Restaurant TV Network
Mc-TV Is Coming: McDonalds Launches In-Restaurant TV Network
Mc-TV Is Coming: McDonalds Launches In-Restaurant TV Network
It's a growing trend.  First it was at the airport - where travelers were subjected to watching the airlines in-house television network.  Then, the proprietary channels started showing up at gas pumps, where drivers could get news updates and information on small screens that were built right into the pumps themselves.  Now, it appears that the world's largest fast food restaurant is getting into
Chicken Soup For The Soul To Give Fans Chicken Soup For Their Bowl
Chicken Soup For The Soul To Give Fans Chicken Soup For Their Bowl
Chicken Soup For The Soul To Give Fans Chicken Soup For Their Bowl
Fans of the inspirational book series "Chicken Soup For The Soul" can rejoice:  They're about to get chicken soup for their bowl(s) - as the company gets ready to launch a line of actual soups that will hit grocery stores soon. A lot of marketing experts are wondering why the Connecticut-based company hasn't done something like this sooner...
Breakfast To Start Sooner At McDonalds
Breakfast To Start Sooner At McDonalds
Breakfast To Start Sooner At McDonalds
McDonalds breakfast fans - rejoice!  Now your favorite Mc-breakfast items will be available - earlier - at select test-restaurants. McDonald's is going after the nocturnal crowd, testing breakfast after midnight in the Columbus, Ohio, market...
Fast Food Companies Market To Their Demographic With An Increase In Ads Targeted At “Late Night Munchies”
Fast Food Companies Market To Their Demographic With An Increase In Ads Targeted At “Late Night Munchies”
Fast Food Companies Market To Their Demographic With An Increase In Ads Targeted At “Late Night Munchies”
The fast food industry knows it's demographic well - probably more than any other service sector.  That's why it should come as no surprise that their use of mass media marketing directly targets their audience. A few years ago, Hardees and sister-company Carl Junior's took a blatant approach with a menu overhaul aimed at super-serving people who like big, over-sized burgers and sandwiches... Read
Coca Cola Coming To An Igloo Cooler Near You
Coca Cola Coming To An Igloo Cooler Near You
Coca Cola Coming To An Igloo Cooler Near You
Two well-known brands are getting ready to merge their combined marketing power for business.  Coca Cola and Igloo have signed a pact that will see a line of soda-themed coolers n stores as soon as possible. “This relationship between two iconic brands is very exciting for Igloo," David Thornhill, Igloo’s executive vice president and chief product officer, said in a press release...
Crayola Nail Polish Brings Color To Adulthood
Crayola Nail Polish Brings Color To Adulthood
Crayola Nail Polish Brings Color To Adulthood
The Crayola company is bringing their colorful hues to adult girls with their new line of fingernail polish.  The eight original crayon colors are now available in a set of nail polish that's available at cosmetic counters everywhere. Suggested retail price is $12 for eight bottles of polish...

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