marketing

According to the FBI, online marketing scams cost Americans $10 billion in 2022, and now those scams are migrating to the place many of us spend the most time: our smartphones. But now there are steps you can take to make your phone spam-proof.

Visit Duluth got a big boost to help promote tourism this winter season , let's hope the weather cooperates as well amid this pandemic.

Just when you thought you've seen it all comes this:  The Trumpy Bear - a teddy bear that is (somewhat) cosmetically-accurate to the way President Donald Trump looks.  Did I mention it's stuffed with an American flag?

You've seen and heard the commercials:  Little Caesars offers their Hot N Ready pizzas for $5 - right?  Well, not always.  Sometimes they cost $5.99.  Unless they cost more.

If you've heard the new Little Caesars Pizza commercials recently, you might have found yourself asking:  "Haven't I heard this jingle before"?  You have!

Okay, so it's a marketing gimmick that probably won't last the year.  But, you have to hand it to savvy-business-person Rachel Ray for using the world's first food truck for dogs to promote her latest pet food offerings. Billed as a "Pup-Up Food Truck For Dogs", the mobile food mart will patrol the streets of Manhatten, while dishing out samples of Ray's own Nutrish line...

It's a growing trend.  First it was at the airport - where travelers were subjected to watching the airlines in-house television network.  Then, the proprietary channels started showing up at gas pumps, where drivers could get news updates and information on small screens that were built right into the pumps themselves.  Now, it appears that the world's largest fast food restaurant is getting into

Fans of the inspirational book series "Chicken Soup For The Soul" can rejoice:  They're about to get chicken soup for their bowl(s) - as the company gets ready to launch a line of actual soups that will hit grocery stores soon. A lot of marketing experts are wondering why the Connecticut-based company hasn't done something like this sooner...

McDonalds breakfast fans - rejoice!  Now your favorite Mc-breakfast items will be available - earlier - at select test-restaurants. McDonald's is going after the nocturnal crowd, testing breakfast after midnight in the Columbus, Ohio, market...

The fast food industry knows it's demographic well - probably more than any other service sector.  That's why it should come as no surprise that their use of mass media marketing directly targets their audience. A few years ago, Hardees and sister-company Carl Junior's took a blatant approach with a menu overhaul aimed at super-serving people who like big, over-sized burgers and sandwiches... Read

Two well-known brands are getting ready to merge their combined marketing power for business.  Coca Cola and Igloo have signed a pact that will see a line of soda-themed coolers n stores as soon as possible. “This relationship between two iconic brands is very exciting for Igloo," David Thornhill, Igloo’s executive vice president and chief product officer, said in a press release...

The Crayola company is bringing their colorful hues to adult girls with their new line of fingernail polish.  The eight original crayon colors are now available in a set of nail polish that's available at cosmetic counters everywhere. Suggested retail price is $12 for eight bottles of polish...