Chicken Soup For The Soul To Give Fans Chicken Soup For Their Bowl
Fans of the inspirational book series "Chicken Soup For The Soul" can rejoice: They're about to get chicken soup for their bowl(s) - as the company gets ready to launch a line of actual soups that will hit grocery stores soon.
A lot of marketing experts are wondering why the Connecticut-based company hasn't done something like this sooner.
The company started talking to Daymon about a year ago, and in July they founded a jointly owned company: Chicken Soup for the Soul Foods. It will work with food manufacturer Summer Garden, he says.
The line will be launched with seven comforting varieties of soup: chicken noodle, chicken and rice, creamy tomato, mushroom barley, country-style squash, sweet corn and chipotle, and hearty black bean. The companies also plan to offer gravies, broths, pot pies, casseroles, and stews.
Customers and fans alike can start to look for the Chicken Soup For The Soul soups starting in January.