marketing

One of the growing trends in the last few years has been "lewd"-ly named liquor brands.  You know what I'm talking about.  Spend five minutes in a liquor store and you'll see all sorts of examples on the wine, liquor, and even beer shelves...

"Foodie's" looking for places to visit while on vacation can add one more place to their list:  Smithfield, Virginia.  Long a pork-lovers paradise as home to the company that produces Smithfield Hams, there's now a restaurant/retail shop there, too that's luring customers in...

A Pennsylvania restaurant has found itself at the receiving end of a lawsuit over it's Sunday dining promotion.  As advertised, customers who bring in a church bulletin get a ten-percent discount off their meal.  As a result, an Athiest man has filed a lawsuit charging discrimination...

File this under the "be careful of what you wish for"-category;  Mac users are crying foul after disclosures that Orbitz - the online hotel reservation site - uses modern technology to target them with pricier accommodations.

A weak economy.  Trouble in the Middle East.  Rising gas prices.  In some ways, 2012 is just like the early 1990's.  Need one more item to add to that list of comparisons?  Public health officials say that soda manufacturers - just like their cigarette-making cousins in the 1990's - are employing marketing tactics to sway public opinions on their products.

Three months into JCPenney's new, "improved" image reveals one thing:  customers aren't impressed.  First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars. Just prior the end of Q4 in 2011, JCPenney rolled out a new marketing campaign in which they "did away with gimmicks"...

It really shouldn't come as a  surprise:  You can't believe everything you read on food packaging.    After all  the food products you consume are packaged and marketed just like any other product, and the companies that produce these groceries are only in business for one reason:  to make money. However, the buyer must still beware.

Just how "natural" is "natural"?  The Kellogg-company is about to find out with  their Kashi-brands of cereal. Kellogg's is facing anger on social media sites because of complaints that its popular Kashi brand of cold cereals doesn't live up to the company's "natural" billing on advertisements and box covers...

Go ahead - order that Domino's Pizza any way you want it.  Extra pepperoni?  No problem.  Extra cheese?  Sure.  Hold the onions?  You bet.  Just don't tamper with their specialty pizzas. The pizza delivery company on Thursday will launch a TV ad campaign that says "No...

"I'll have a double strong latte, an espresso, and a pale ale".  What?! It looks like Starbucks is getting ready to roll out wine and beer offerings as a means to boost sales. The Seattle-based coffee giant has been testing a more community-oriented store concept to boost traffic in the evening for more than two years...

Well,that didn't last long.  To show their holiday/winter spirit - and raise money for Arctic Polar Bears, the Coca Cola company changed the color of regular Coke cans to white last month.  Apparently consumers weren't amused. The Coca-Cola Co...

In a move to up the ante in the fast food wars, the nations number two hamburger restaurant is rolling out a new, "improved" version of their french fries. Burger King Corp, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts...