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(Photo by Scott Gries/Getty Images)
(Photo by Scott Gries/Getty Images)
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Rachel Ray Introduces The First Food Truck For Dogs

Okay, so it's a marketing gimmick that probably won't last the year.  But, you have to hand it to savvy-business-person Rachel Ray for using the world's first food truck for dogs to promote her latest pet food offerings

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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Mc-TV Is Coming: McDonalds Launches In-Restaurant TV Network

It's a growing trend.  First it was at the airport - where travelers were subjected to watching the airlines in-house television network.  Then, the proprietary channels started showing up at gas pumps, where drivers could get news updates and information on small screens that were built right into the pumps themselves.  Now, it appears that the world's largest fast food restaurant is getting into the game as McDonalds gets ready to launch their own in-restaurant television network.

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Source:  Enokson via flickr
Source: Enokson via flickr
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Chicken Soup For The Soul To Give Fans Chicken Soup For Their Bowl

Fans of the inspirational book series "Chicken Soup For The Soul" can rejoice:  They're about to get chicken soup for their bowl(s) - as the company gets ready to launch a line of actual soups that will hit grocery stores soon

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Source:  abigail simbulan via flickr
Source: abigail simbulan via flickr
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Breakfast To Start Sooner At McDonalds

McDonalds breakfast fans - rejoice!  Now your favorite Mc-breakfast items will be available - earlier - at select test-restaurants.
McDonald's is going after the nocturnal crowd, testing breakfast after midnight in the Columbus, Ohio, market

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Source:  Ary_l via flickr
Source: Ary_l via flickr
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Fast Food Companies Market To Their Demographic With An Increase In Ads Targeted At “Late Night Munchies”

The fast food industry knows it's demographic well - probably more than any other service sector.  That's why it should come as no surprise that their use of mass media marketing directly targets their audience

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Source:  Big Black Lincoln via flickr
Source: Big Black Lincoln via flickr
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Coca Cola Coming To An Igloo Cooler Near You

Two well-known brands are getting ready to merge their combined marketing power for business.  Coca Cola and Igloo have signed a pact that will see a line of soda-themed coolers n stores as soon as possible

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Source:  niznoz via flickr
Source: niznoz via flickr
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Crayola Nail Polish Brings Color To Adulthood

The Crayola company is bringing their colorful hues to adult girls with their new line of fingernail polish.  The eight original crayon colors are now available in a set of nail polish that's available at cosmetic counters everywhere

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Source:  Carolyn On Crack via flickr
Source: Carolyn On Crack via flickr
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Offensive Names Equal Profit In The Liquor World

One of the growing trends in the last few years has been "lewd"-ly named liquor brands.  You know what I'm talking about.  Spend five minutes in a liquor store and you'll see all sorts of examples on the wine, liquor, and even beer shelves

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Category: Business News Tags: ,
Source:  I Believe I Can Fry via flickr
Source: I Believe I Can Fry via flickr
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Smithfield Opens A Restaurant To Showcase It’s Products

"Foodie's" looking for places to visit while on vacation can add one more place to their list:  Smithfield, Virginia.  Long a pork-lovers paradise as home to the company that produces Smithfield Hams, there's now a restaurant/retail shop there, too that's luring customers in

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Source:  Chicago Man via flickr
Source: Chicago Man via flickr
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Sunday Restaurant Promotion Angers Atheists

A Pennsylvania restaurant has found itself at the receiving end of a lawsuit over it's Sunday dining promotion.  As advertised, customers who bring in a church bulletin get a ten-percent discount off their meal

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Source:  Eric Olson via flickr
Source: Eric Olson via flickr
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Orbitz Accused Of Directing Mac Users To Pricier Hotel Accomodations

File this under the "be careful of what you wish for"-category;  Mac users are crying foul after disclosures that Orbitz - the online hotel reservation site - uses modern technology to target them with pricier accommodations.

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Source:  sakeriver via flickr
Source: sakeriver via flickr
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Is Soda The New Tobacco? Critics Link Marketing Motives Between Soda Pop Companies And Cigarette Manufacturers

A weak economy.  Trouble in the Middle East.  Rising gas prices.  In some ways, 2012 is just like the early 1990's.  Need one more item to add to that list of comparisons?  Public health officials say that soda manufacturers - just like their cigarette-making cousins in the 1990's - are employing marketing tactics to sway public opinions on their products.

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