May 18, 2012 Three months into JCPenney's new, "improved" image reveals one thing: customers aren't impressed. First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars.
Just prior the end of Q4 in 2011, JCPenney rolled out a
May 15, 2012 It really shouldn't come as a surprise: You can't believe everything you read on food packaging. After all the food products you consume are packaged and marketed just like any other product, and the companies that produce these groceries are only in business for one reason: to make money.
However, the buyer must still beware.
April 30, 2012 Just how "natural" is "natural"? The Kellogg-company is about to find out with their Kashi-brands of cereal.
Kellogg's is facing anger on social media sites because of complaints that its popular Kashi brand of cold cereals doesn't live up to the company's "natural" billing on advertisements and box covers
April 3, 2012 Go ahead - order that Domino's Pizza any way you want it. Extra pepperoni? No problem. Extra cheese? Sure. Hold the onions? You bet. Just don't tamper with their specialty pizzas.
The pizza delivery company on Thursday will launch a TV ad campaign that says "No!" to customers who want to add or remove toppings from its line of artisan pizzas
December 6, 2011 "I'll have a double strong latte, an espresso, and a pale ale". What?!
It looks like Starbucks is getting ready to roll out wine and beer offerings as a means to boost sales.
The Seattle-based coffee giant has been testing a more community-oriented store concept to boost traffic in the evening for more than two years
December 2, 2011 Well,that didn't last long. To show their holiday/winter spirit - and raise money for Arctic Polar Bears, the Coca Cola company changed the color of regular Coke cans to white last month. Apparently consumers weren't amused
December 1, 2011 In a move to up the ante in the fast food wars, the nations number two hamburger restaurant is rolling out a new, "improved" version of their french fries.
Burger King Corp, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts
While facial recognition technology has been used to enhance security — for example, to spot known terrorists in crowds — it’s now poised to become the next big thing for personalized marketing and smart phones.
November 1, 2011 A recent research study focused on the marketing tactics of the soft drink industry. The data demonstrated how the beverage companies focus their marketing on children.
The Rudd Center for Food Policy and Obesity at Yale found that from 2006 to 2008, the number of advertisements children and teens saw for regular soda doubled
August 26, 2011 Even though we live in an era where chefs and cooking shows are elevated to mountainous plateaus and people have installed enough granite and stainless steel in their kitchens to dwindle our natural resources, the food industry is facing tough times
