Contact Us

Fast Food Companies Market To Their Demographic With An Increase In Ads Targeted At “Late Night Munchies”

Source: Ary_l via flickr

The fast food industry knows it’s demographic well – probably more than any other service sector.  That’s why it should come as no surprise that their use of mass media marketing directly targets their audience.

A few years ago, Hardees and sister-company Carl Junior’s took a blatant approach with a menu overhaul aimed at super-serving people who like big, over-sized burgers and sandwiches.  Although critics balked, the company pulled off the campaign successfully.

Now, some fast food giants like Jack In The Box and Taco Bell are getting flak for targeting addicts with a “cure for the late-night munchies”.

Whether marketing to stoners crosses an ethical line or not, it certainly seems to be working. Taco Bell has seen its sales spike by 6 percent since launching its “late-night munchies” advertisements. The marketing has been so successful that at least one new upstart fast-food enterprise has decided to sell its line of frozen burritos directly to potheads. Drive-thrus of nearly every major fast-food chain now typically stay open past midnight, undoubtedly due to a steady profit margin.

What do you think?  Does this overt use of targeted marketing cross a line?

 

Read more

More from KOOL 101.7

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kool1017.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!