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Breakfast To Start Sooner At McDonalds

Source: abigail simbulan via flickr

McDonalds breakfast fans – rejoice!  Now your favorite Mc-breakfast items will be available – earlier – at select test-restaurants.

McDonald’s is going after the nocturnal crowd, testing breakfast after midnight in the Columbus, Ohio, market. According to Columbus Business First, the chain’s “Breakfast After Midnight” menu includes Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, oatmeal, hash browns, juice and coffee.

The breakfast menu is available after 12 a.m. at most of Central Ohio’s McDonald’s restaurants. The exceptions are those not open 24 hours a day.

Customers have asked for such a move for years.

The additional breakfast hours are also a smart business tactic for the world’s most-celebrated fast food restaurant.  Breakfast menu items account for 30% of McDonald’s sales.  In theory – additional hours should bring additional revenue.

The earlier breakfast experiment comes at a time when the company is also planning on expanding the number of their 24-hour locations.

McDonald’s testing late-night breakfast | QSRweb.com.

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