Okay, so it's a marketing gimmick that probably won't last the year.  But, you have to hand it to savvy-business-person Rachel Ray for using the world's first food truck for dogs to promote her latest pet food offerings.

Billed as a "Pup-Up Food Truck For Dogs", the mobile food mart will patrol the streets of Manhatten, while dishing out samples of Ray's own Nutrish line.  If the stunt turns out to be a success, the company says that they will consider keeping the food truck in business - this time for real.

The Nutrish line of pet food is just one way that Rachel Ray raises money for charity.  Ray's total contributions are expected to crest #12 million dollars by the end of 2012.

 

Rachael Ray Promotes Nutrish Dog Food With a Truck - NYTimes.com.