Rachel Ray Introduces The First Food Truck For Dogs
Okay, so it’s a marketing gimmick that probably won’t last the year. But, you have to hand it to savvy-business-person Rachel Ray for using the world’s first food truck for dogs to promote her latest pet food offerings.
Billed as a “Pup-Up Food Truck For Dogs”, the mobile food mart will patrol the streets of Manhatten, while dishing out samples of Ray’s own Nutrish line. If the stunt turns out to be a success, the company says that they will consider keeping the food truck in business – this time for real.
The Nutrish line of pet food is just one way that Rachel Ray raises money for charity. Ray’s total contributions are expected to crest #12 million dollars by the end of 2012.