Sales Professionals Ditch The Brochure In Favor Of IPads And Technology
It’s a changing world and Boston Scientific is at the forefront. Recently, the medical device manufacturer decided to do away with paper sales brochures in favor of IPads and cloud-based technology that would allow their sales staff to walk into a potential client without a single piece of paper on them.
The company distributed the tablets to its sales force in two phrases in 2011: first to U.S. staff, then to international workers. Today, 5,300 devices are deployed and close to 100 custom apps–which run functions such as product simulations and component comparison tools–have been developed.
The upside is easy to see – both for the company and the environment. Not only can the company update and arm their sales professionals with the most-current product information, but they can also save a tree or two along the way.