After a successful soft-launch at select restaurant chains around the country, the newly-redesigned "Dip & Squeeze" ketchup packets from Heinz are coming to a grocery store shelf near you.

Heinz® Dip & Squeeze® Ketchup, first introduced to restaurants, is moving from the drive-thru to the shopping cart as Heinz announces the retail availability of the product nationwide. After the overwhelmingly positive consumer response to the product in restaurants, families can now enjoy the portable, clean and convenient innovation both at quick service restaurants and at home or on-the-go. Whether it’s bringing inspiration to school lunches, adding pizzazz to picnics or spicing up family road trips, now consumers can enjoy America’s Favorite Ketchup® anytime, anywhere.

The new "Dip & Squeeze" packet replaces the traditional ketchup packet that Heinz originally championed in 1969.  And, this new style has it's benefits.

The innovative packet gives consumers two ways to enjoy Heinz Ketchup; peel back the label for easy dipping or tear off the top to squeeze it onto favorite foods. Each package provides three times as much ketchup1 as the traditional Heinz Ketchup packet.

Due to the overwhelming response, Heinz has decided to offer the ketchup-to-go to consumers in their favorite grocery store.

This is the first time a Heinz Ketchup innovation developed for restaurants has made the transition to store shelves. Families today are living on-the-go lifestyles and are not always eating around the dinner table. Sometimes they go without ketchup because it’s not convenient, but the innovative Heinz Dip & Squeeze ketchup package allows for an easy solution and offers limitless possibilities to enjoy ketchup on-the-go.

The product is now available in packs of 10, so it is easy to keep one handy in a purse, glove compartment or backpack to be prepared the next time a ketchup craving strikes. The suggested retail price is $1.99 and retailers nationwide.