Farm work is not for the weak of heart...or body. It's about time farmers start getting some kudos. Hats off to Duluth Trading Company.

Most aspiring models don't have to split logs to show they're photogenic. But that's what farmer Irene Genelin of Hutchinson, Minn., did to clinch her win in a "Real Women" modeling contest sponsored by a workwear retailer.

"We'd just purchased a wood splitter and don't split by hand anymore," Genelin, 27, admitted.

But the Duluth Trading Co. scouts who visited York Farm, the CSA that Genelin owns and operates with her husband, wanted to take test photos of her wielding an ax, as well as harvesting basil and watermelons, turning compost and driving a tractor.