Halloween is almost here, and Google is flexing their analytics muscle by breaking down the most popular costumes here in the Northland, in each state, as well as nationwide. Using Google's "Trends" platform, the search giant is sharing the most popular costumes based on search data via their Frightgeist website.

The interactive site, which not only shows the most popular costumes by area, will also help you find a unique costume if you want to buck the trends. It is worth noting that this data is updated regularly, so it might change some as continued search results come in before Halloween.

Nationally, the top costumes are a mix of pretty traditional options as of the time of this post.

  1. Witch
  2. Dinosaur
  3. Harley Quinn
  4. Rabbit
  5. Clown
  6. Angel
  7. Fortnite Characters
  8. Devil
  9. Ninja
  10. Spider-man

You can see the full list of the top costumes ranked by Google here. In case you're curious, Baby Yoda shows up at #47 on the list.

KOOL 101.7 logo
Enter your number to get our free mobile app

On a state level, the top costumes in Minnesota and Wisconsin generally have pretty close ties to the national top 10 list. Here are the most popular options statewide:


  1. Witch
  2. Rabbit
  3. Dinosaur
  4. Angel
  5. Devil


  1. Witch
  2. Clown
  3. Unicorn
  4. Devil
  5. Dinosaur

Locally, it looks like we like to be different. None of the most popular trending costumes in the Twin Ports area show up in either the national or state top lists. Looking at the most popular costumes for the Twin Ports area according to the Frightgeist data, you might be excited if you're a comic book or superhero fan.

Most Popular Halloween Costumes In The Twin Ports: Halloween 2020

I also mentioned that Google's FrightGeist website has a "costume wizard", which allows you customize a costume idea based on a few key factors. You can adjust the level of spookiness, if you want a more classic or modern look, if you want to look at local or national trends, and how unique you want to be.

I tried this a few times with the same settings, and it did generate a different idea each time. Using the settings I had (I leaned more unique for the Twin Ports area), I got ideas like a peacock, avocado, and Edward Scissorhands. Some of the results seemed strange for the way I had the settings calibrated, but maybe your results will vary if you need an idea.

What are you going as this year for Halloween?

Even during the pandemic, there are still many Halloween events and activities happening for you to enjoy. Here is a list of some of the events and activities still going on this fall.

Northland Halloween Attractions and Events Still Happening During The Pandemic

More From KOOL 101.7