Cheez-It Dropping New Popcorn Snack for Movie Night
I love munching on Cheez-Its, and now they are dropping a cheesy bomb on the popcorn market with their new Loaded Popcorn.
The new Loaded Popcorn will be only be available for a limited time and come in two different flavors, cheddar and white cheddar. The new Loaded Popcorn will be available nationwide starting this month.
"Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100% real cheese flavor in different snack forms," said Jeff Delonis, Senior Director of Marketing for Cheez-It in a press release. "When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation."
Cheez-It is marketing the new popcorn as a perfect movie night snack by encouraging people to enjoy the new Loaded Popcorn while watching a good cheesy movie. They've teamed up with actor Jesse Metcalfe, most famous for his role on 'Desperate Housewives' and the 'Dallas' reboot. He will share his favorite chessy movies on his social media and through Cheez-It social media accounts.
There's nothing quite like the feeling you get while watching a cheesy movie," said Jesse Metcalfe. "With makeover montages, seemingly-unplanned-choreographed dance numbers and, of course, the promise of true love and a 'happily ever after,' the genre never disappoints.
Cheez-It will also be launching a Reel Cheez Bingo game on their Instagram @CheezIt and having some fun with some fake cheesy movies as you can see below in this Instagram post.
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