I came across an ad for sports equipment, and it caught my attention because they didn't talk about the product. In fact, the only part of the ad that talks about the product is the logo in the very beginning of the video.

The rest of the ad shows 3 people that like Fat Biking together and shows them biking trails, woods, and Spirit Mountain, as well as some streets of Duluth. It really shows the city and what it looks like in the winter time.

RideDuluthDuluth is known for being cold and dreary in the winter. The locals disagree. Duluthians ride their fatbikes as a way to get out and have fun in the winter. From urban to groomed singletrack to downhill riding at the local ski hill, this is the future of fatbiking and Duluth is leading the way.Riders:Alex RohdeAndy KienitzEvan SimulaVoice:Hansi JohnsonSpecial Thanks:Visit DuluthSpirit MountainFollow Gramma's Boyfriend on Facebook: on.fb.me/1SvBxQAStream 'PERM' on Spotify: bit.ly/1T0mVsaDownload 'PERM' on iTunes: apple.co/20c43Wl

Posted by 45NRTH on Thursday, February 25, 2016

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