Customers of Whole Foods Coop will have to look somewhere else for their Atlantic Halibut, Grey Sole, and more.  The chain has announced that it will stop stocking Red-Rated Fish -- those that are listed as in danger of being over-fished.

The Austin, Texas-based grocer said its fishmongers will help recommend alternatives, such as MSC-certified Pacific halibut and yellow-rated Dover sole and Atlantic flounder.

“Not only will shoppers take home a delicious piece of fish but also the peace of mind that they are doing their part to ensure fish for future generations,” Whole Foods global seafood buyer, David Pilat, said in a statement.

The ratings are familiar territory to "foodies" and chef's alike.

Ratings on seafood are determined by nonprofit research organizations Blue Ocean Institute and Monterey Bay Aquarium, which Whole Foods partnered with in 2010.

A green, “best choice” rating, represents species that are abundant and caught in environmentally friendly ways. Yellow indicates some concerns with the species of catching method, but is considered the next best option.

Whole Foods had plans for the elimination next year.  This move came as a surprise to some.

The organic foods seller said the move comes a year ahead of its self-imposed deadline of Earth Day 2013.


Whole Foods Ditches Red-Rated Seafood | Fox Business.