I don't wear boxers, I prefer briefs, but I love Kmart's newest TV spot for Joe Boxer's. I realize I might be in the minority, but isn't it time for a little humor in advertising? I think it's unusual, and that's what makes it stick in your mind. How many thousands of TV commercials have we seen, yet don't remember the product?. This is not one of them. My vote goes to Kmart, if for nothing else than originality...and trust me, you will remember it, and it might even get you into the store, out of curiosity if nothing else. That's the purpose of a commercial, and Kmart did it oh so well.