Contact Us

Fast Food Wars: Taco Bell Ups The Ante With New Options

Source: Mike Baird via flickr

The age-old adage in business is to “get big or get out” – and it appears that Taco Bell subscribes to that theory.  The fast-food chain is rolling out new menu options aimed at targeting outside of their usual customer demographics.

[T]he Irvine-based chain [is getting ready to] aunch XXL Steak Nachos, which it calls “restaurant-sized nachos.”

In addition, as rivals such as Burger King and McDonald’s expand their sweet offerings, Taco Bell is revealing a national dessert menu filled with churro doughnuts, caramel apple empanadas and cookie sandwiches, all for less than $1 each.

The restaurant industry labels fast food chains like Taco Bell QSR’s – which stands are “Quick Serving Restaurants”.  After losing ground to other QSR’s, it appears that the chain is re-imaging themselves and observers say that they’ve been quite successful at it.

Recently, influential hedge fund manager David Einhorn suggested that Taco Bell had successfully repositioned itself as a threat to Chipotle. After concerns about the content of its seasoned beef filling caused Taco Bell customers to scatter last year, the chain is trying to win back fans with free tacos stunts and refreshed stores.

So what else does Taco Bell have up it’s sleeve?  Company officials also say that they’re getting ready to roll out “smothered burritos” – which will also compete with higher-priced, sit-down standard-restaurants.

 

Taco Bell launches ‘restaurant-sized’ nachos, churro desserts – latimes.com.

More from KOOL 101.7

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kool1017.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!