Contact Us

Fashion Roll-Out Brings Down Target’s Website

(Photo by Scott Olson/Getty Images)

Sometimes something is just so hot that it burns up everything in it’s path.  Or, it just crashes your website.

Minnesota-based Target rolled out their new offerings from Missoni – an Italian-based fashion designer on September 13th.  It proved to be a success as high-volume traffic crashed Target’s online store.

Target, based in Minneapolis, posted on its Web site: “Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!”

The Missoni line is just another way that Target stores are trying to stay on the cutting edge of consumers wants.

The collection, which includes plates to clothes, is a fraction of the price of the real duds. Items include a dinnerwear set, priced at $31, featuring the trademark zig-zag patterns, $29.99 silk floral dresses and $12.99 bath towels.

Target is known for creating a lot of buzz for its limited partnerships with designers and fashion brands, including the latest success with Liberty of London, which was launched in February 2010.

Target’s website crashes – BusinessWeek.

Best of Kool 101.7

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KOOL Gang quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KOOL Gang contests, events, coupons, presales, and much more delivered to you for FREE.