Burger King Fires Back
April 2, 2012 10:32 AM 
Having recently lost it’s second-place standing to Wendy’s, Burger King is firing a salvo back at the competition by changing up it’s menu and it’s decor.
Burger King is hoping a revamped menu with healthier options, changes in restaurant decor & packaging and updated worker uniforms help its sales decline in the world of fast-food.
The menu move is big for the perennial number two:
According to the restaurant, it is the fast-food chain’s largest menu expansion since opening its doors in 1954.
Burger King is hoping that a renewed menu and look will help it regain market share of the fast food industry. To get the word out, they’re instigating a dramatic new marketing approach, too.
Alongside the new menu items, Burger King will roll out its largest ad campaign ever — so expect to see stars like David Beckham, Jay Leno and Mary J. Blige promoting the burger chain very soon.
Burger King Revamping Menu, Restaurants – KTUL.com – Tulsa, Oklahoma – Coverage You Can Count On.
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