Burger King Fires Back
Having recently lost it's second-place standing to Wendy's, Burger King is firing a salvo back at the competition by changing up it's menu and it's decor.
Burger King is hoping a revamped menu with healthier options, changes in restaurant decor & packaging and updated worker uniforms help its sales decline in the world of fast-food.
The menu move is big for the perennial number two:
According to the restaurant, it is the fast-food chain's largest menu expansion since opening its doors in 1954.
Burger King is hoping that a renewed menu and look will help it regain market share of the fast food industry. To get the word out, they're instigating a dramatic new marketing approach, too.
Alongside the new menu items, Burger King will roll out its largest ad campaign ever -- so expect to see stars like David Beckham, Jay Leno and Mary J. Blige promoting the burger chain very soon.