A recent study performed by QSR Magazine ranked the speed at which orders get completed by national fast food drive-throughs. At the top of the list is Wendy's; At the bottom: Burger King.
Having recently lost it's second-place standing to Wendy's, Burger King is firing a salvo back at the competition by changing up it's menu and it's decor.
Burger King is hoping a revamped menu with healthier options, changes in restaurant decor & packaging and updated worker uniforms help its sales decline in the world of fast-food.
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Much like their fast-food competitors have done over the last few years, Wendy's is gearing up for an image overhaul that they hope will revitalize their profits.
Wendy's Co. is betting that a sleek new look for its restaurants, coupled with a revamped menu featuring its new premium Dave's Hot 'N Juicy burger, will rejuvenate its image as a higher-end fast food chain...
Millions of people worldwide eat the food that the fast food chains offer up on a daily basis. Restaurants like Burger King, Hardees, Wendy's, Arby's, Taco John's, etc have become part of the American lexicon.
How 'bout the CEO's that run those companies...
In a move to up the ante in the fast food wars, the nations number two hamburger restaurant is rolling out a new, "improved" version of their french fries.
Burger King Corp, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts...