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Why are Doritos In The Cooler At Target?

Nikolay Trubnikov

So why is Target refrigerating their Doritos?  If you’ve been to a Target store lately – especially one that features groceries or has a cooler – you might have noticed that they are stocking their Doritos on ice.  The question “why?” has gone viral, with social media posts asking for an explanation.

No, Doritos don’t spoil.  Target representatives have confirmed that the errant refrigerated Doritos are placed next to other ingredients that you would use to make “Walking Tacos” and the placement is an effort to merchandise the product that way.

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