Frozen Food Changes Marketing To Better Communicate Nutrient Value To An Evolving Marketplace
It's almost as if consumer food shopping traits were like a pendulum - swinging back and forth with no middle ground. After decades of advertising and marketing made grocery shoppers aware of the contents of the processed food they were consuming, there's been a growing trend toward organic and "raw" foods. Now, it appears like big money is about to be spent to drive that swing back the other way.


