Contact Us

New Owner For Bertolli And P.F. Chang’s Frozen Foods

Source: Alachia via flickr

As Unilever looks to get out of the frozen food market, two of their signature brands have found a new owner.  ConAgra has agreed to buy the venerable meal makers for $265 million dollars.

ConAgra said it is acquiring the Bertolli and P.F. Chang’s Home Menu frozen meals businesses, whose annual sales approach $300 million. The agreement includes a license for the use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name, according to ConAgra.

Unilever’s decision to get out of frozen foods spells opportunity for ConAgra.

One of the world’s leading suppliers of consumer goods, Unilever owns a wide variety of brands including Knorr, Lipton, Dove and Vaseline. It employs 167,000 workers in 100 countries.

The sale, which is subject to regulatory approval, was “in line with the company’s global strategy to exit the frozen foods business,” Unilever added.

A manufacturing plant in Kentucky that currently produces the Bertolli and P.F. Chang’s brands for Unilever was not part of the agreement.

 

ConAgra toBuy Bertolli, P.F. Chang’s Frozen Meals Businesses from Unilever | Companies & Executives content from IndustryWeek.

More from KOOL 101.7

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kool1017.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!