Expect More Chicken And Less Burgers In McDonald’s Future
As Don Thompson moves into his new role, he brings a game plan to shake up consumers perceptions of McDonalds. The main player in that game plan: chicken.
Thanks to the lackluster economy, chicken is cheaper than beef. It’s also seen as a healthier alternative to McDonald’s standard food fare: burgers.
However, even as plans are in place to shake up the burger-heavy menu at the fast food restaurant – company spokespeople are quick to point out that McDonald’s company strategy has not changed.