Contact Us

Does Winter Weather Affect The Type Of Car You’ll Buy? Research Shows A Shift In Preferences Among Minnesota Customers This Winter

John DeFeo

It only stands to reason – you buy the type of vehicle you need for your surroundings.  A convertible might be nice in sunny California or Arizona, but it’s not very practical in Minnesota in January.

That’s why it should come as no surprise that recent research by a car leasing company shows that the especially-harsh winter of 2013-2014 has affected Minnesota car buyers habits and decisions.

According to Swapalease.com data, in the previous three years (2010 – 2013), the majority of Minnesota residents shopped for vehicles in the Mid-Size Crossover segments between the months of November and February. Compared against all twenty-four car and truck segments, Mid-Size Crossovers (Mazda CX-9; Toyota Highlander; Honda Pilot) were the shopping choice for a Swapalease.com vehicle lease 14.8% of the time, followed by Full-Size Cars at 13.3% (Toyota Avalon; Nissan Maxima; Ford Taurus).

However, during the current winter season there has been a slight shift among favorite shopping preferences to a larger, truck-based vehicle choice. Since November 2013, the majority of Minnesota residents using Swapalease.com have shopped for a Full-Size Crossover 15.6% of the time (GMC Acadia; Chevrolet Traverse; Ford Flex), followed by Mid-Size SUV at 14.3% (Toyota 4-Runner; GMC Envoy; Ford Explorer; Chevy Trailblazer).

An averaged list of customer preferences in vehicles before this winter began – compiling 2010-2013 data – puts Mid-Size Crossovers in the lead, being picked 14.8% of the time, followed by Full-Size Cars 13.3% of the time.  In third place, it was Mid-Size Pickups  at 13.1%, then Entry-Level Cars at 12.6%, and finally Full-Size Pickups with 10.9%.

Compare that to data from this winter;  Admittedly the season isn’t over, but customers are choosing  Full-Size Crossover 15.6% of the time, followed by Mid-Size SUV’s at 14.3%, Full-Size SUV’s at 11.2%, Upper Mid-Size Cars with 10.5%, and Mid-Size Pickups at 9.2%.

The data suggests that customers are choosing practical SUV’s over perceived luxury and comfort.

[Data for this artical was obtained in part from a press release provided by swapalease.com.]

 

 

 

More from KOOL 101.7

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kool1017.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!