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Coca Cola Secret Formula Is Out Of The Vault

Source: cocacola.com media kit

For the first time in 86 years, the secret recipe for Coca Cola is out of the vault!  But it’s for a good reason.

The Coca-Cola Co. has made its secret formula the centerpiece of a new exhibit at its corporate museum, ditching the confines of the bank vault where the list of ingredients had been stored since 1925.

The world’s largest beverage maker said Thursday a new vault containing the formula will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta. However, the formula itself, which dates back to 1886, will remain hidden from view.

The recipe has been housed at a bank vault, but now it’s coming home to Coca Cola headquarters.

“The time has come for our secret formula to come back home,” CEO Muhtar Kent told employees and city and state officials who were on hand for the unveiling of the exhibit, which comes as the company celebrates its 125th anniversary this year.

Coca-Cola moves formula from bank for 1st time in 86 years to new vault at Atlanta museum – The Washington Post.

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