Why We Crave Pumpkin Flavors in the Fall

As I'm writing this article, I'm munching on a piece of pumpkin bread. Why? According to an article in CNN,"We need rituals," said Katherine Sredl, assistant professor in the Department of Marketing at the University of Notre Dame.
."Rituals, when they go well, give you a good emotional feeling, that's what people want," Sredl said. "They want to feel like there's something they can rely on."