Despite tons of  radio airplay and solid album sales, the Dead remained first and foremost a live act, and as their popularity grew across the world they took to the road for many years. As more and more of their psychedelic contemporaries ceased to exist, the group continued attracting greater numbers of fans to their shows, many of them following the Dead across the country; dubbed "Deadheads," these fans became notorious for their adherence to tie-dyed fashions and excessive drug use.

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