When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)
As most people are well aware, October is Breast Cancer Awareness Month. This year, Duluth's Enger Tower joined in a long list of businesses and organizations that use pink to show support and interest in the cause. A Redditor captured a photo of the tower donned in pink, and shared it in the Minnesota SubReddit, drawing some very critical comments.
National nonprofits and physicians’ organizations dedicate every October to the cause of breast cancer awareness — raising funds for research and helping ensure that all women are able to receive regular screenings.