For many underage kids, vaping has become an accepted way of ingesting nicotine. At the beginning of the 2018-2019 school year, officials at Superior Senior High School realized that they had a problem.  Early on, they started an educational program to alert parents to the ever-increasing number of high school students that were vaping - going so far as to hold information sessions at fall parent-teacher conferences.

The campaign to educate underage kids about the dangers of vaping hit home for some 12th grade students at the high school.  Some DECA members - the student organization that focuses on marketing - decided to do something about it; they created a public service campaign called "Don't Blow It" - focused on the problems of teen vaping.  That marketing campaign has garnered some attention at levels higher than Superior Senior High.



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