
National Retailer Adding Exciting New Feature To Select Stores
Every week about 30 million people are making the decision to hop in the car and head to a Target store. And Target is making it easy for those Target Run's to happen thanks to the majority of us living within 10 miles of the popular store.
Next time you pop in a Target store, keep your eyes open because something new is appearing in a few.
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New Shopping Experience Coming to 5 Target Stores in 2025
I joke around on my show all the time about the trance that Target puts us in as soon as we walk through those sliding glass doors. We walk in with a list of 5 things to buy but come out with a cart full of items we never had any intention of buying. Most of the items we just saw for the first time but they were SO CUTE, we just had to have it.
According to NBC News, that trance has a real name and is called the "Target Effect". Studies have actually been done about this effect and it goes far beyond just a clean store and the bright lights. We are having fun while shopping and Target fans have stated that you "leave feeling happy because you got some new bowls or a new pair of shoes and you didn't break the bank."
Thanks to a new partnership, 5 Target stores are giving shoppers another fun shopping experience.
Exciting New Partnership for Target and Warby Parker
A few Target stores are going to see a brand new addition in 2025. According to USA Today, five stores under the Target umbrella are going to have a new feature - a Warby Parker store.
"Warby Parker at Target reflects both brands' commitment to style, affordability, quality and convenience. As we test and learn with this new partnership — bringing Warby Parker's expertise into select stores — we're enticing new consumers to discover more," - Target's Executive Vice President Christina Hennington
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What Will Target Shoppers Get To Buy at the New Warby Parker Locations?
If you've ever had a chance to walk into a Warber Parker store, you are familiar with the eye services that they provide. Thanks to the new partnership with Target, you'll be able to make your Target Run a one-stop shop for your eye care too.

What Target Stores Are Getting The New Warby Parker Addition?
Five Target stores are going to have the new store-in-store experience with Warby Parker. Here's where you'll find this collaboration:
- Willowbrook, Illinois
- Bloomington, Minnesota
- Brick, New Jersey
- Columbus, Ohio
- Exton, Pennsylvania
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Gallery Credit: Jessica On The Radio