Sometimes something is just so hot that it burns up everything in it's path.  Or, it just crashes your website.

Minnesota-based Target rolled out their new offerings from Missoni - an Italian-based fashion designer on September 13th.  It proved to be a success as high-volume traffic crashed Target's online store.

Target, based in Minneapolis, posted on its Web site: "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!"

The Missoni line is just another way that Target stores are trying to stay on the cutting edge of consumers wants.

The collection, which includes plates to clothes, is a fraction of the price of the real duds. Items include a dinnerwear set, priced at $31, featuring the trademark zig-zag patterns, $29.99 silk floral dresses and $12.99 bath towels.

Target is known for creating a lot of buzz for its limited partnerships with designers and fashion brands, including the latest success with Liberty of London, which was launched in February 2010.

Target's website crashes - BusinessWeek.