Duluth Target Increases Starting Wage to $15 + Bonus for Frontline Workers

Minnesota based Target announced today that is will increase the starting wage to $15 an hour, plus offer a bonus to frontline workers.

Starting on July 5th, Target will permanently raise its starting wage to $15 an hour and it will give out a one time $200 'recognition bonus' to frontline store and distribution center hourly workers.

Target is also giving all its team members free access to virtual doctor visits until the end of the year. They also have extended a 30-day paid leave for vulnerable team members.

“In the best of times, our team brings incredible energy and empathy to our work, and in harder times they bring those qualities plus extraordinary resilience and agility to keep Target on the forefront of meeting the changing needs of our guests and our business year after year,” said Brian Cornell, CEO of Target Corporation in a press release.

Target says its new starting wage is 25% higher than the industry average and the new bonus comes after a round of bonuses that were given in April to some team members during the height of the pandemic lockdown across the country.

Compared to 2019, Target says its invested $1 billion more in the well-being, health and safety of team members.