8 Tools a Digital Marketer Needs in 2024

This content was produced in partnership with Bazoom Group.

Digital marketing aims to strengthen an online presence, and it uses many different means to achieve this. From creating links to boosting the rank of your website to posting social media posts, everything you do is designed to improve your standing in the world of digital marketing. Still, in order to achieve this worthy goal, you need to have the right toolset. Here are the top eight tools every digital marketer desperately needs in 2024.

1) Antivirus, antimalware, and VPN

First, you need to understand that, as a digital marketer, you’re more than just a person working online. You’re interacting with too many sites, receiving too many emails, and downloading too many files from the internet. This is why you’re more endangered than an average person would be.

This is also why antivirus software solutions are much more important for you. An individual may not need more than basic antivirus protection, but you would be smart to go with premium.

A premium antivirus has some additional features like antimalware and even an occasional VPN. The last will give you a much higher level of encryption, but it will also help you see local rankings in other regions. This is handy, seeing as some of your clients will be half a globe away. Also, digital marketers are often remote workers, which means that they tend to work from unverified networks all the time. Here, a VPN can be life-saving.

2) Google Analytics

Trying to do digital marketing without Google Analytics would be like trying to run a submarine without a sonar or a periscope. You would have no idea where you are moving or in what direction.

Google Analytics is an essential tool that provides insight into your website's performance. It analyzes website traffic and user behavior, helps you understand how users interact with a site and allows you to adjust your activity to your marketing campaign.

Without Google Analytics, you won’t have any idea where you’re starting from or how close you are to your goal.

The dashboard of this tool is fairly easy, and it takes less time to learn how to read it than you would have assumed. Soon, it would take seconds to learn how to recognize trend movements with a glance and you’ll develop a habit of refreshing the page over and over again.

3) Social media management tool

The right social media management tool can make your online activity much easier. It manages social media accounts, schedules posts, and tracks engagement from a single dashboard.

You see, understanding social media management is always a challenge, and it’s why you have experienced social media managers being paid exceptionally well for a job that most people assume they can do.

The biggest problem with this is the fact that most people have social media accounts and they believe that, just because they know how to post stories on their own, they understand how to do it for an enterprise. Nothing could be further from the truth.

If you post a photo and there’s low engagement, there’s no harm done (except that your ego might be slightly bruised). However, if a brand does it, this means that its social media marketing strategy may have to be realigned.

With a tool like Hootsuite, you’ll have an easier job of keeping track of it all.

4) Email marketing automation platform

Email marketing is still the backbone of both the business world and digital marketing. Cold email sending is how you reach out to people, seeing as how this is the preferred contact of most people.

With the right email marketing automation platform, you’ll drastically increase your reach. First of all, a good email marketer can send several hundreds of emails per day. A good email automation tool (like Mailchimp) can send tens of thousands per day. The discrepancy is incredible.

A tool like this also automates email marketing campaigns, tracks performance, and manages subscriber lists. Each of these tasks is vital for the success of your email marketing campaign.

Keep in mind that modern email marketing automation tools are enhanced with NLP and AI technologies, which makes the personalization and customization of templates at an all-time high.

5) Keyword research tool

Before you can start your SEO campaign on the right foot, you want to get your hands on a decent keyword research tool. This way, you’ll be able to figure out exactly what your audience is googling and how they’re doing it. Trying to figure these things out intuitively is crude and inaccurate. The results will always falter. Instead, you need to conduct proper research and find the exact phrases (both short—and long-tail).

You want to get a tool like SEMrush, which can be integrated with other similar tools. It offers tools for SEO, competitor analysis, and keyword research to improve search engine rankings.

You see, keywords are not just used for SEO optimization. You can also use them to improve your social media profiles with a superior hashtag generation. A good keyword can even make your email more attention-grabbing.

6) Simple design tool

Sometimes, you need a graphical element made quickly, a graphic, or a social media post that will instantly captivate your audience. Sure, it’s not an art piece, and if evaluated by a serious graphic designer, it might not stand the test, but sometimes, you just need something simple and quick.

In other words, you need a tool like Canva.

A tool like this one simplifies the creation of visually appealing graphics and social media posts with easy-to-use design tools. This way, you’ll make quick and appealing creations in a matter of minutes, and your process won’t be slow. When you need something more complex made, you can just hand it to a proper artist.

7) CRM tool

In order to customize a digital marketing campaign, you need to have a target audience. You can’t afford to cast too wide of a net, seeing as how trying to catch everyone will result in you catching no one.

How do you learn who the target audience is? That’s simple - with the use of a good CRM. This way, you get to analyze your audience and get the actual data (from first-hand interactions they have with your brand), not from random stories.

Moreover, tools like HubSpot integrate CRM, email marketing, and lead generation tools for comprehensive inbound marketing management. This makes it all even more worthwhile.

8) Google Ads

Lastly, while increasing your organic reach and creating compelling content that works wonders for your online presence, you won’t get too far without ads. Sponsored content is worth its cost, and you need a tool to manage it.

A platform like Google Ads enables the creation and management of paid search campaigns to drive targeted traffic to websites. This is simply a tool that no holistic marketing campaign can be made without, and it’s a tool that every digital marketer needs to familiarize themselves with.

Tools of trade are what makes any craftsman great at their job

Make no mistake, digital marketing is a craft, and a digital marketer cannot do their job without the right tools, which is no more than a carpenter could. With the above-listed eight tools on your side, you’ll have all you need to get started. Naturally, the selection of specific tools or additional tools will depend on your sub-specialty within the field of digital marketing. Nonetheless, the above-listed eight are a great start.