575 Pound Man Dies At 29

A 575-pound  man who gained a measure of fame as spokesman for the Heart Attack Grill — a Phoenix-area restaurant that unabashedly touts its unhealthy, high-calorie menu — has died.

Friends of 29-year-old Blair River say he died Tuesday, possibly from contracting pneumonia after a bout with the flu.

Restaurant founder Jon Basso says River was  promoting the restaurant, which includes huge hamburgers, milkshakes and fries cooked in lard on its menu.

River  had been planning to take part in the shooting of a promotional spot called, "Heart Attack Grill: The Musical."

via MSNBC