LEGO toys have always made money when it comes to boys. Star Wars and other popular "boy" themed building blocks put the company on top. It was starting to lose face though and sales were dropping.
Sure - you can get an extra-strong Columbian dark roast. Want a breakfast sandwich? No problem. Holiday CD? You bet! However - you might want to answer Mother Nature's call somewhere else.
Starbucks loves to set up cafes in areas with heavy foot traffic...