You go to the movies and you see a movie trailer and it makes you want to go see the flick. Or they show someone eating a hot dog, drinking a soda, hot butter over popcorn, a slushee, you want it all and you get up and purchase those items.How do you resist the power of suggestion those pictures have or that movie trailer has?
A weak economy. Trouble in the Middle East. Rising gas prices. In some ways, 2012 is just like the early 1990's. Need one more item to add to that list of comparisons? Public health officials say that soda manufacturers - just like their cigarette-making cousins in the 1990's - are employing marketing tactics to sway public opinions on their products.
A recent research study focused on the marketing tactics of the soft drink industry. The data demonstrated how the beverage companies focus their marketing on children.
The Rudd Center for Food Policy and Obesity at Yale found that from 2006 to 2008, the number of advertisements children and teens saw for regular soda doubled...
Call the U.S. Postal Service "crazy". Just make sure you add "...like a fox" to the end of it. Plagued with mounting debt and a business model that isn't achieving a profitable return anymore, the United States Postal Service is turning to the bane of many peoples existence to shore up their balance sheet: junk mail.
The economy's so tough that even Burger King's mascot is getting a pink slip.
As part of a plan to reinvent itself over the next year, fast-food chain Burger King is about to dethrone its creepy King character.
The struggling burger chain is planning to ditch the odd character who has starred in its recent television campaign — plus other wacky marketing targeted at teens — and will instead focus
Since moving into the Oval Office, President Obama has been vocal that Americans need to stop eating junk food. Recently, he made moves towards preventing fast food companies from targeting their advertising towards children.
Now it appears that he's facing opposition.