Japanese advertisers are famous for paying celebs big bucks to endorse a variety of products. But we never thought we’d see Yoda from ‘Star Wars’ endorsing Ramen noodles. Darth Vader as a corporate shill, maybe. But Yoda?

In this commercial, Yoda levitates a boiling teapot and cup of dried Ramen by using the Force. Oh well, even a Jedi master needs to pay the bills. Watch Yoda’s clever new ad below.

[BuzzFeed]