Will Ferrell made the Pabst Brewing Company an offer they couldn’t refuse.

Apparently, the eccentric funnyman approached them and said he would make a series of TV commercials for their Old Milwaukee brand, free of charge, providing the ads be shot in Davenport, Iowa and only run in that city’s TV market.

According to Pabst, Ferrell wanted to do the ads gratis “purely out of his passion for the product.” As for why Ferrell wanted the ads in Davenport — a place he admits he had never been to before — that remains a mystery. Check out the funny spots below.

[via The Week]