Why Do Businesses Keep Their Air Conditioning Turned Down So Low In The Summer? Learn The Correlation Between Target Demographics And Temperature

It seems like the only relief we get from the cold in the Northland is during the summer. But do we?  While some people relish the relief that air conditioning gives us when the thermometer outside rises, others grin, bear, and bundle-up to ward off the sub-Arctic temperatures at offices and stores.

So why do some stores seem to keep their air conditioning turned down to temperatures that could freeze water?

This article points out an interesting correlation between coolness and money;  the argument is that the more-affluent a store is (or targets itself to be) the colder they keep the temperature.

It makes for an interesting read.

If you're one of those people who get cold indoors during the summer months when air conditioners are operating at their capacity - relax;  winter's almost here!