Toilet paper:  Everyone uses it and no one wants to pay more for it than they have to.  But there's also a fine line between toilet paper that's "too cheap" and doesn't hold up to the job its supposed to do.  That's why smart shoppers do some comparison shopping while they're at the store.

The problem is made more difficult, though by the ever-changing size and packaging.  You know what I mean - no two brands sell their product in a similar size package;  there's single rolls, double rolls, mega rolls, and an endless amount of sheet-counts.

So what brand offers the maximum value for the money?

A recent blog from Clark Howard - a financial writer - quotes a recent study from Consumer Reports that suggests White Cloud as a good value brand.  They also go on to list a few other brands for you to consider.

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