I believe commercials are produced differently than the shows themselves, and therefore "future" tv commercials should become less dynamic over time should they be required to uphold the "Calm" act.

Turning down the volume on blaring television commercials is not as easy as it might seem.

Several telecommunication companies and agencies, including Verizon and the National Cable & Telecommunications Association, are objecting to a new law banning the practice of blasting the volume during commercials.

The agencies and companies recently wrote to the Federal Communications Commission, saying that complying with the Commercial Advertisement Loudness Mitigation, or CALM Act, by the Dec. 15 deadline will be more difficult than legislators anticipated. It’s not a matter of simply turning down a volume knob, they contend.

 

via THERE’S A KIND OF HUSH... - WWW.THEDAILY.COM.