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Study Finds Webpages are Read By People in an F-Shaped Pattern

Kool Staff — Tue, 12 Jul 2011 22:16:17 +0000

A new study by usability expert Jakob Nielsen reveals that when webpages are read, we read and scan the text in an F-shape.

Using eyetracking software, he found the first paragraph gets the most attention, making the top horizontal line of the F. The next paragraph only gets half the attention of the first, tracing the second shorter horizontal line of the F. And finally, we skim down the rest of the article vertically.

New Study Says Men Value Cuddling More Than Women Do

Kool Staff — Sun, 10 Jul 2011 15:00:48 +0000

Who says men don't like to cuddle? Not the Kinsey Institute.

The group that studies human sexuality recently asked 1,009 heterosexual middle-aged and older couples in long-term relationships about how satisfied they are with their relationships and sex lives. The results may surprise you.

Study: What Kind of Humor Do People Seek in Significant Others?

Kool Staff — Fri, 27 May 2011 15:42:28 +0000

Sure, people say they want sense of humor in a potential mate, but what kind of humor are they talking about?

A new study by matchmaking site eHarmony sought to find out the answer to that very question.

Research Shows Sitting Can Kill You

Kool Staff — Wed, 13 Apr 2011 15:40:29 +0000

People who sit most of the day have a 54 percent greater risk of heart attack than those who spend a good chunk of the day standing.

Researchers at the Pennington Biomedical Research Center in Louisiana came to this conclusion after analyzing the lifestyles of more than 17,000 men and women over 13 years.

The scientists found that even non-smokers who exercise regularly and would be considered in good shape double their risk for heart attack if their job requires them to sit most of the time.