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Source:  coca-cola.com media kit
Source: coca-cola.com media kit
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Coca Cola Switching White Cans Back To Red

Well,that didn't last long.  To show their holiday/winter spirit - and raise money for Arctic Polar Bears, the Coca Cola company changed the color of regular Coke cans to white last month.  Apparently consumers weren't amused

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Source:  Steve Tatum via flickr
Source: Steve Tatum via flickr
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Soft Drink Manufacturers Market To Children

A recent research study focused on the marketing tactics of the soft drink industry.  The data demonstrated how the beverage companies focus their marketing on children.
The Rudd Center for Food Policy and Obesity at Yale found that from 2006 to 2008, the number of advertisements children and teens saw for regular soda doubled

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