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	<title>NORTHLAND&#039;S FAVORITE HITS &#187; JCPenney</title>
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		<title>JCPenney&#039;s New Image Fails;  Reports Large 1st Quarter Loss</title>
		<link>http://kool1017.com/jcpenneys-new-image-fails-reports-large-1st-quarter-loss/</link>
		<comments>http://kool1017.com/jcpenneys-new-image-fails-reports-large-1st-quarter-loss/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:44:14 +0000</pubDate>
		<dc:creator>Steve Tanko</dc:creator>
				<category><![CDATA[Duluth / Superior News]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[JCPenney]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://kool1017.com/?p=58802</guid>
		<description><![CDATA[Three months into JCPenney&#8217;s new, &#8220;improved&#8221; image reveals one thing:  customers aren&#8217;t impressed.  First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars. Just prior the end of Q4 in 2011, JCPenney rolled out a new marketing campaign in which they &#8220;did away with gimmicks&#8221;.  One of those &#8220;gimmicks&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Three months into JCPenney's new, "improved" image reveals one thing:  <a href="http://kool1017.com/jcpenneys-morale-problem/">customers aren't impressed</a>.  First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars.</p>
<p>Just prior the end of Q4 in 2011, JCPenney rolled out a</p>
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		<title>JCPenney&#039;s Morale Problem</title>
		<link>http://kool1017.com/jcpenneys-morale-problem/</link>
		<comments>http://kool1017.com/jcpenneys-morale-problem/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:06:53 +0000</pubDate>
		<dc:creator>Steve Tanko</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[JCPenney]]></category>
		<category><![CDATA[sears]]></category>

		<guid isPermaLink="false">http://kool1017.com/?p=55346</guid>
		<description><![CDATA[Earlier this year, JCPenney rolled out their new look and approach to retail sales &#8211; with a reduced emphasis on &#8220;sales&#8221; and &#8220;clearance&#8221; and more of an up-scale feel to their operations.  It was a direct effort to combat sluggish sales across the board in their stores. Last month, the company let almost 1,000 people [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this year, JCPenney rolled out their new look and approach to retail sales - with a reduced emphasis on "sales" and "clearance" and more of an up-scale feel to their operations.  It was a direct effort to combat sluggish sales across the board in their stores.</p>
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