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JCPenney

Source:  JCPenney.com media
Source: JCPenney.com media
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JCPenney’s New Image Fails; Reports Large 1st Quarter Loss

Three months into JCPenney's new, "improved" image reveals one thing:  customers aren't impressed.  First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars.

Just prior the end of Q4 in 2011, JCPenney rolled out a

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Source:  jcpenney.com media
Source: jcpenney.com media
[

JCPenney’s Morale Problem

Earlier this year, JCPenney rolled out their new look and approach to retail sales - with a reduced emphasis on "sales" and "clearance" and more of an up-scale feel to their operations.  It was a direct effort to combat sluggish sales across the board in their stores.

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Category: Business News Tags: , ,

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