JCPenney

JCPenny In Duluth
JCPenny In Duluth
JCPenny In Duluth
JCPenny has put out their list of stores that will be closing, and it looks like Duluth is one of the lucky ones that are going to be staying.
JCPenney’s New Image Fails;  Reports Large 1st Quarter Loss
JCPenney’s New Image Fails; Reports Large 1st Quarter Loss
JCPenney’s New Image Fails; Reports Large 1st Quarter Loss
Three months into JCPenney's new, "improved" image reveals one thing:  customers aren't impressed.  First Quarter numbers were recently posted, showing that the retailer was off by $163 million dollars. Just prior the end of Q4 in 2011, JCPenney rolled out a new marketing campaign in which they "did away with gimmicks"...
JCPenney’s Morale Problem
JCPenney’s Morale Problem
JCPenney’s Morale Problem
Earlier this year, JCPenney rolled out their new look and approach to retail sales - with a reduced emphasis on "sales" and "clearance" and more of an up-scale feel to their operations.  It was a direct effort to combat sluggish sales across the board in their stores.