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Ellen’s Oscar Selfie Was Part of a $20 Million Samsung Ad Buy With ABC
Did you think that bit at the Oscars where host Ellen DeGeneres wandered into the audience to tweet a selfie with A-listers like Brad Pitt, Julia Roberts, Meryl Streep, Jennifer Lawrence and Bradley Cooper was a refreshing moment of spontaneity in an otherwise scripted affair? Wrong. The viral photo was actually part of a $20 million Samsung advertising campaign designed to promote the Galaxy Note 3, the phone that took the picture.