In an effort to shore up the profits and reduce their losses, Sony Corp is cutting 6 % of their total global workforce.

The company’s new head, Kazuo Hirai, will confirm the reductions in what is sure to be a heavily watched briefing on Thursday, the country’s Nikkei newspaper reported Monday.

Hirai, who took over from Howard Stringer earlier this month, must attempt to steer Sony from its predicted fourth consecutive annual loss back to fighting form against stronger device-making rivals such asApple Inc.

Long a leader in audio and video electronics, Sony is expected to take most of the cuts in their floundering television division.

Much of the employee scale-backs will come from Sony’s deeply unprofitable television business, which has been losing money for the better part of a decade to lower-cost competitors such as Samsung and Vizio.

Time-table for Sony's job-cuts is by the end of the 2012 calendar year.


Sony Corp. to cut 10,000 jobs, or 6% of global workforce -